Major banks and retailers are now pushing very hard to make EMV the new standard in the United States. Visa announced plans “to accelerate the migration to contact chip and contactless EMV chip technology in the U.S. The adoption of dual-interface chip technology will help prepare the U.S. payment infrastructure for the arrival of Near Field Communication (NFC)-based mobile payments by building the necessary infrastructure to accept and process chip transactions.”
http://robertsiciliano.com/blog/2013/05/21/security-benefits-of-emv-for-consumers/