Small businesses "need to come to grips with the fact that they could lose a lot more than just data," said Robert Siciliano, online security expert for McAfee, in an email. "Their reputations are at stake, and their customers will lose confidence in their abilities to provide a safe haven for their data."
http://www.theolympian.com/2013/06/24/2597163/cyberattacks-on-the-rise-as-credit.html